Privacy Policy

1. Who we are

Sonder Lens is a photography and videography business based in Perth, Western Australia.

Contact

• Email: info@sonderlens.com.au

• Phone: 0449 117 331

• Business address: Eglinton, WA

2. Scope (website + services)

This policy applies to personal information we handle when you:

• visit or use our website

• enquire about, book, or receive our services (including weddings, couples/engagements, family sessions, events, sports, corporate/brand work, and property/real estate content)

• communicate with us by email, phone, social media or other channels

• access or share an online gallery or delivery link we provide.

3. The laws and standards we aim to meet

We aim to handle personal information in a way that is consistent with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) (including transparency, data security, access and correction, and responsible overseas disclosures).

Some small businesses may not be directly regulated by all parts of the Privacy Act due to the small business exemption. Regardless, we treat privacy and consent as core values of Sonder Lens and apply APP-aligned practices as a matter of best practice.

We also comply with Australia’s Spam Act 2003 (Cth) requirements for marketing messages (see section 10).

4. What personal information we collect and hold

The types of personal information we may collect include:

Client and enquiry information

• name

• email address

• phone number

• address (for billing, delivery of products, or location-based planning where relevant)

• event details (date, time, location, run sheet/timeline)

• preferences, creative brief details, and other information you provide (including questionnaires)

Images, video, and audio

• photographs and video recordings captured by us

• audio recordings captured as part of film deliverables (for example, vows, speeches, interviews/testimonials where applicable)

Website and technical data

• IP address and basic device/browser information

• pages you visit and interactions on our site (via cookies and similar technologies, where enabled)

Payments and invoices

• payment status and transaction references (note: we generally do not store full card details; these are typically handled by our payment providers)

Third-party and project context

• names and contact details of other people involved in a booking where relevant (for example, wedding coordinators, venues, or a nominated point of contact), where those details are provided to us.

5. How we collect personal information

We may collect personal information:

• directly from you (for example, via enquiry forms, email, phone, consult calls, questionnaires, contracts)

• when we provide services to you (for example, capturing photos/video at a session or event)

• through online galleries or delivery tools we use

• through your interactions with our website (cookies/analytics, where enabled)

• from social media where you contact us through those platforms.

6. Why we collect, hold, use and disclose personal information

We collect, hold, use and disclose personal information for purposes connected with providing our services, including to:

• respond to enquiries and provide quotes

• consult with you and plan your coverage (including timelines and creative preferences)

• manage bookings, contracts, deposits and payments

• deliver photos, films, galleries, and related products (prints/albums where applicable)

• provide customer support and handle feedback or complaints

• improve our services, workflow, and website performance

• meet legal and regulatory obligations (for example, accounting and record-keeping)

• market and promote our work where permission has been granted (see section 9).

7. When we disclose personal information (and to whom)

We may disclose personal information to:

• service providers we use to run our business (for example, website hosting, cloud storage, gallery delivery platforms, editing/backup systems, invoicing, and payment processing)

• professional advisers (for example, accountants or legal advisers) where necessary

• venues or suppliers, but only where needed for delivery of services and where relevant details are provided by you or required for coordination

• other parties if required or authorised by law (for example, to comply with a lawful request).

We do not sell personal information.

8. Overseas disclosure and storage

Some of the third-party services we use (such as cloud storage, website hosting, email services, gallery delivery, or payment processing) may store or process information on servers located outside Australia.

Where practicable, we will identify the countries in which overseas recipients are likely to be located.

Countries:

• United States

• Canada

• New Zealand

9. Photographs, video and promotional use (consent)

Because we create visual content, this section is important.

9.1 Client work and portfolio use

We may request permission to use a selection of images or video from your session/event for:

• our portfolio

• our website

• our social media channels

• marketing material or promotions

• industry submissions (for example, awards) where applicable.

We will only use client images for promotional purposes where:

• permission has been granted through your service agreement/model release, or

• you have otherwise provided consent (written or recorded), or

• another lawful basis applies.

If you do not consent, we will still provide the contracted services; it only affects promotional use.

9.2 Events and third parties in the background

For weddings, events, sports and public/community coverage, other people (for example, guests, attendees, athletes, or members of the public) may appear in images incidentally.

Where appropriate and practicable, we may use measures such as:

• client/organiser communication about photography being present

• venue or event signage where requested/appropriate

• reasonable handling of takedown or removal requests (see section 12).

10. Direct marketing and unsubscribing (Spam Act)

If you subscribe to updates or we contact you about services you’ve enquired about, we may send marketing messages (email/SMS) in line with applicable Australian laws.

Our marketing messages will:

• be sent only where we have consent (express or inferred) or where otherwise permitted

• include a clear option to unsubscribe or opt out.

We action unsubscribe requests as soon as practicable, and within required timeframes.

11. Cookies and analytics

Our website may use cookies or similar technologies to:

• help the site function properly

• understand how people use our website (analytics)

• improve performance and content.

You can control cookies through your browser settings. Some website features may not function properly if cookies are disabled.

If we use third-party analytics or advertising tools (for example, Google Analytics or Meta tools), those providers may set or read cookies and collect information in accordance with their own privacy policies.

12. Access, correction, and removal requests

12.1 Access and correction

You can request access to personal information we hold about you, and request corrections if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us using the details in section 1. We may ask you to verify your identity before providing access or making changes.

12.2 Requests relating to images/video

If you have concerns about particular images or video content (including incidental capture at events), please contact us with:

• a description of the content

• where it appears (link or screenshot)

• the change you are requesting.

We will assess requests reasonably and respond within a reasonable timeframe.

13. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Measures may include:

• password-protected systems and accounts

• access controls

• secure cloud services

• backups and good data-handling practices.

No method of transmission or storage is completely secure. If you have concerns about security, please contact us.

14. Data breaches

If we become aware of a suspected or actual data breach involving personal information, we will take steps to:

• contain and assess the incident

• reduce the risk of harm where possible

• notify affected individuals and any relevant regulator where required by law, or where notification is otherwise appropriate in the circumstances.

15. How long we keep information

We keep personal information only for as long as needed to provide our services, manage our business, meet legal obligations, and resolve disputes.

For photography/videography services, this may include retaining project files and backups for a period after delivery. If you want details about our current retention approach, contact us.

16. Complaints

If you have a complaint about how we handle personal information, please contact us using the details in section 1 and include as much detail as possible.

We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response, you may be able to complain to the Office of the Australian Information Commissioner (OAIC) (where applicable). See: https://www.oaic.gov.au/privacy/privacy-complaints

17. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will be available on our website, and the “last updated” date below will be revised.

Last updated: 8 June 2026